Email Marketing
Email marketing is a digital marketing strategy that involves sending emails to a group of people to promote products, share information, build relationships, and drive engagement or sales. ๐ง Email marketing is used to advertise new goods and services. Sending updates or newsletters Providing unique offers and discounts guiding prospects throughout a sales funnel Increasing client loyalty Re-engaging customers or users who have not been active. โ The Significance of Email MarketingDirect access to the email of your audience high return on investment (ROI)โtypically more than $36 for every $1 spent Messages tailored to each user’s actions Measurable outcomes, such as conversions, click-through rates, and open rates Scalable: suitable for both small and large businesses. ๐ก Email Type Examples:When someone subscribes, they receive a welcome email. Promotional emails about new products, sales, and savings Email newsletters with announcements, blog posts, and updates Emails with abandoned carts: A reminder to finish the transaction Re-engagement emails: Regaining inactive users’ attention. ๐ โธ Well-known email marketing platforms: Mailchimp Continuous Communication Sendinblue ConvertKit HubSpot Klaviyo (excellent for online shopping).
