Email marketing is a digital marketing strategy that involves sending emails to a group of people to promote products, share information, build relationships, and drive engagement or sales.
📧 Email marketing is used to advertise new goods and services.
Sending updates or newsletters
Providing unique offers and discounts
guiding prospects throughout a sales funnel
Increasing client loyalty
Re-engaging customers or users who have not been active.
✅ The Significance of Email Marketing
Direct access to the email of your audience
high return on investment (ROI)—typically more than $36 for every $1 spent
Messages tailored to each user’s actions
Measurable outcomes, such as conversions, click-through rates, and open rates
Scalable: suitable for both small and large businesses.
💡 Email Type Examples:
When someone subscribes, they receive a welcome email.
Promotional emails about new products, sales, and savings
Email newsletters with announcements, blog posts, and updates
Emails with abandoned carts: A reminder to finish the transaction
Re-engagement emails: Regaining inactive users’ attention.
🛠⸏ Well-known email marketing platforms: Mailchimp
Continuous Communication
Sendinblue
ConvertKit
HubSpot
Klaviyo (excellent for online shopping).
