Enhancing your website to make it more visible in search engines like Google, Bing, or Yahoo when people look for goods, services, or information about your company is known as SEO (Search Engine Optimisation).
🔍 Why SEO Is Important: More organic (free) traffic results from higher ranks.
increases credibility and trust
focusses on those who are actively looking for
provides longer-lasting outcomes than sponsored advertisements.
💡 The Three Main Components of SEO:
1.On-Page SEO: Enhancing your website’s content
Keywords in headings, titles, and text
Excellent, practical content
Internal links and meta descriptions
2.Off-Page SEO Developing the reputation of your website:
Backlinks originating from other websites
Signals from social media
Online PR and guest blogging
3.Technical SEO Enhancing the functionality and structure of websites:
Quick load speed
Mobile-friendly layout
HTTPS secure connection
Sitemaps in XML and appropriate indexing
For instance, Google will provide results based on which websites are found when someone searches for “best pizza near me.”
Provide quality pizza-related articles.
have other people’s trust (backlinks/reviews)
Work on mobile devices and load rapidly.
are in the user’s immediate vicinity (for local SEO)
